Who are Broken English Productions? We just discovered that another group are trying to launch a production company with the name Broken English, a name that we’ve had since 2008. Last we checked, unfortunately, it’s 2020. Times may have changed in a lot of ways in the world, but I’m fairly certain that intellectual property and brand recognition haven’t all that much in North America. Maybe I’m wrong. We certainly don’t believe so.
It seems this other company are also unaware that we’ve been operating in French countries under the name “Les films d’Anglais Approximatif” and in Spanish countries under “Películas de Inglés Quebrado.” Not too hard to do your research.
Hugo and Bola discuss the notion the fact that they discovered the brand is being misappropriated as well as COVID-19’s impact on the film industry and two recent hit documentaries, “The Last Dance” and “Filthy Rich.”
Who are Broken English Productions?
Intellectual property rights are a crucial aspect of branding, and companies need to exercise caution to ensure that they don’t infringe on another company’s intellectual property. When a company chooses a name for itself it becomes an essential part of its brand identity and the name represents everything that the company stands for.
In recent times, there have been several instances where companies have found themselves in hot water over the use of a name that has already been taken. The issue is especially prevalent when two companies in the same industry use the same name. This can lead to confusion among customers, and it can damage the reputation of the original company.
This is precisely the issue that Broken English Films have with “Broken English Productions.” By choosing a name that has already been taken, they have put themselves at risk of being accused of infringing on Broken English Films’ intellectual property rights.
Broken English Films has been using the name for over a decade, and they have built up a strong brand identity around it.
Audiences associate the name with Broken English Films, and any attempt by Broken English Productions to use the same name could lead to confusion among film fans and dilute Broken English Films’ brand identity.
It’s unfortunate that companies with big budgets often think they can bulldoze their way through any situation.
In this case, Broken English Productions should have done their due diligence before deciding on a name. A simple Google search or internet search engine of any kind would have made it clear that we, Broken English Films, have used it since 2007 (check all online records like “TheWayBackMachine” etc. 2020, when Broken English Productions emerged, is a little later than that.
There are several reasons why intellectual property rights are important. Firstly, they protect an individual or company’s investment in creating and developing a brand. The time, money, and effort that go into a brand identity should not go to waste because another company decides to use the same name.
Secondly, intellectual property rights protect consumers from confusion. When a company has a strong brand identity, consumers rely on that identity to make decisions. If another company comes along and uses the same name, it can create confusion, and they may end up purchasing a product or service that they didn’t intend to.
I.P. rights promote innovation and creativity. When a company has the protection of intellectual property rights, they are more likely to invest in research and development, knowing that their ideas will be protected from theft or misuse by other companies.
Most would exercise caution when choosing a name for their corporate or private business endeavours. That caution is as simple as internet and social media searches. It doesn’t take long at all. The fact that it appears they either weren’t bothered to do so or held no regard to even email us beforehand is pretty offensive.
It’s unfortunate when big money decides to go against creativity, but the group that came up with the company name first should keep it and carry it forward indefinitely.
Companies should do their due diligence, especially when the effort involved is as simple as a search engine query.